Exchanging links increases your traffic and link popularity with all the search engines. In the current Internet climate, content may, at times, be secondary to your popularity!
In the LINK TITLE, we recommend you enter no more than 4 keywords, plus your name. This is in addition to your actual website name. Search engine spiders index according to what is contained in the LINK TITLE, not the descriptive text found under it. However, the descriptive text is also crucial because a visitor will use that to evaluate whether to click on to your site.
Start your LINK TITLE with the name of your site, followed by a hyphen, and use your 4 keywords to name it in such a way that they read well, like a sentence.
Keep your LINK TITLE to 7 words or less, not counting prepositions.
Remember to put your phone # in the Description box at the end. Our research shows that in this day and age people are more likely to call you if they want to do business with you than email. Make it easy for them to reach you! Put in your cell phone and office phone.