This informative presentation, based on the book of the same name, lifts the veil of secrecy surrounding animal farming, offering a rare look inside the world of alternative animal agriculture. Conscious consumers are becoming aware that farmed animals are living in misery and deserve to live a happy life. They are demanding compassionate and sustainable alternatives with their consumer dollars and the industry is responding, offering a wide array of alternative animal product labels. But are these new descriptions just deceptive buzz words helping an industry sell products to unsuspecting customers endeavoring to make ethical choices?
Drawing on peer-reviewed research, worker and rescuer testimony and meeting the farmed animals themselves, The Ultimate Betrayal explores the recent shift in labeling animals processed for food and the misinformation around this new way of farming. Small scale farms are the latest craze, local is the new black and various methods of alternative animal agriculture with feel-good labels are all the rage. It is now popular to express that your eggs are cage-free and that your meat is organic. But is this trend really the answer to the plentiful problems of raising animals for food? What do the labels really mean? Is free-range better for the environment? Is organic more humane? Is there really happy meat? This presentation offers answers to these critical questions.